Privacy Policy — Dealaway

Dealaway ("we", "us", "our") operates the website dealaway.co.uk (the "Service"). This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

1. Who We Are

Dealaway is a UK-based holiday price comparison service. We are the data controller for personal data collected through this website. You can contact us regarding privacy matters at: privacy@dealaway.co.uk.

2. Information We Collect

We may collect the following categories of information:

Search data: Holiday search queries you enter (destination, dates, number of travellers, budget). This data is processed locally in your browser and is not stored on our servers in Phase 1.
Usage data: Information your browser automatically sends, including IP address, browser type and version, pages visited, time spent on pages, and referring URLs.
Cookie data: Data stored via cookies and similar tracking technologies. See our Cookie Policy for full details.
Communications: If you contact us by email, we will retain that correspondence.

3. How We Use Your Information

We use the information we collect to:

Provide, operate and improve the Dealaway comparison service
Analyse usage patterns to improve user experience
Monitor and prevent fraudulent or abusive use of the site
Comply with legal obligations
Respond to your enquiries

4. Affiliate Links & Third Parties

Dealaway earns commission through affiliate partnerships with holiday providers including Jet2 Holidays, TUI, On the Beach, loveholidays and easyJet Holidays, facilitated through the AWIN affiliate network. When you click a "View Deal" link on our site, you will be redirected to the relevant provider's website. AWIN and the provider may set their own cookies to track the referral. We do not control the data practices of these third parties and encourage you to review their privacy policies.

We may also use third-party analytics services (such as Google Analytics) to understand how visitors use our site. These services may collect usage data as described in their own privacy policies.

5. Legal Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases:

Legitimate interests: To operate and improve our service, prevent fraud and abuse, and conduct analytics — provided these interests are not overridden by your rights.
Consent: For non-essential cookies and tracking, where we have obtained your consent via our cookie banner.
Legal obligation: Where processing is required to comply with applicable law.

6. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy, or as required by law. Server logs are typically retained for up to 90 days. Email correspondence is retained for up to 2 years.

7. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Rectification of inaccurate data
Erasure ("right to be forgotten") in certain circumstances
Restrict processing of your data
Data portability where processing is based on consent or contract
Object to processing based on legitimate interests
Withdraw consent at any time where we rely on it

To exercise any of these rights, please email us at privacy@dealaway.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. However, no transmission of data over the internet is completely secure and we cannot guarantee absolute security.

9. Children's Privacy

Dealaway is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated "Last updated" date. We encourage you to review this page periodically. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at: privacy@dealaway.co.uk